The signs begin to creep up on you: productivity is sluggish, enthusiasm is down, and new ideas just aren’t happening. You sense there’s a problem but you can’t quite put your finger on what happened to change your work environment from one with high output to one that is crashing under its own dead weight.
Creating a workplace where innovation and creativity thrive doesn’t happen by accident. Careful planning and forethought go into building a company that consistently makes breakthroughs and produces new ideas.
The marketplace is already full of organizations that tout their creative edge but fail to deliver. If you want to earn the reputation in your industry and in the marketplace of ideas for being a cutting edge company that pushes the boundaries in innovation and thought, you need to be intentional about fostering creativity in the workplace.
The culture of a company has a direct impact on the creativity of the workforce. Culture is the often nebulous combination of history, core values, vision, and mindset of an organization. A company can’t simply say it values creativity, but it must be reflected in the culture with direct actions. It must be evident in the atmosphere, the level of support, and in relationships.
The atmosphere is a feeling within a company. Organizations must strive for a supportive atmosphere, where team members are aware that their ideas are valued. Everyone must know they won’t be met with resistance—or worse, negative repercussions—for putting forth their suggestions. Creative people need to feel safe before they share their bold ideas. Once safety and trust are established, it fuels further innovation.
Every company will face the day when ideas dry up and innovation stalls out. If you’ve found your business in this predicament, you can either wait for the situation to turn itself around or you can take action by implementing a few simple changes.
Team members need to be experts. Give them time to round out their knowledge and steep themselves in their subject matter, even if it doesn’t look like they’re producing.
The workday can feel longer and overwhelming if you don’t have the right mindset. As a result, you won’t be productive or motivated to perform well and stand out.
We all want to be more productive and maximize efficiency. But when in the office, it’s easy to get bored, tired, overwhelmed, or have no motivation to take action, brainstorm ideas, take up new projects and work on important tasks.
The benefits of hiring creative people are widely known. Creative team members are better at innovation and problem solving. Creative people thrive on challenges, and they’re constantly on the lookout for new ways to contribute and make things happen. They’re excited by progress and seeing a vision come to life.
Company culture is more than just implementing casual Fridays or saying it’s okay to bring your dog to work. It’s the sum total of the way you do things and the values you share as a group. It’s the way you identify yourselves, which in turn affects the image you project to the marketplace.
Collaboration is more than just a group of people working together on a project. Collaboration is a culture that permeates a company. It’s a culture rich with teamwork, cooperation, and a sense that we’re all in this together, working to achieve a shared vision.