If you’ve worked in an office that promotes teamwork and collaboration for any length of time, then you already know the benefits of brainstorming. But if you’re new to working in a group and you haven’t yet done a brainstorming session, you might be curious what the benefits actually are.
Creating a workplace where innovation and creativity thrive doesn’t happen by accident. Careful planning and forethought go into building a company that consistently makes breakthroughs and produces new ideas.
The marketplace is already full of organizations that tout their creative edge but fail to deliver. If you want to earn the reputation in your industry and in the marketplace of ideas for being a cutting edge company that pushes the boundaries in innovation and thought, you need to be intentional about fostering creativity in the workplace.
The culture of a company has a direct impact on the creativity of the workforce. Culture is the often nebulous combination of history, core values, vision, and mindset of an organization. A company can’t simply say it values creativity, but it must be reflected in the culture with direct actions. It must be evident in the atmosphere, the level of support, and in relationships.
The atmosphere is a feeling within a company. Organizations must strive for a supportive atmosphere, where team members are aware that their ideas are valued. Everyone must know they won’t be met with resistance—or worse, negative repercussions—for putting forth their suggestions. Creative people need to feel safe before they share their bold ideas. Once safety and trust are established, it fuels further innovation.
As with most important elements that make a company thrive, the people in management are key. The management style, as well as the structure of the organization, have an impact on nurturing a creative atmosphere.
Managing creative people takes a different skillset than managing other types of workers because creative people are different. What makes them unique also makes them less likely to thrive under strict rules and regulations.
The key to leading creative team members is flexibility. Creativity doesn’t always happen during work hours, and it doesn’t necessarily happen when it’s convenient for the organization. Simply put, creativity happens when it happens.
If you want to attract a creative team, it’s important to have a workplace that inspires innovation. But what, exactly, does that look like? If your only example is the office with four plain walls and a desk, then it’s time to think beyond your own experience.
The physical environment of a workplace, along with the tools made available to team members, combine to make a space that stimulates creative thinking.
The workday can feel longer and overwhelming if you don’t have the right mindset. As a result, you won’t be productive or motivated to perform well and stand out.
It’s no secret that creativity in the workplace is vital to success. Anyone who runs a business realizes the complex issues facing entrepreneurs today are vastly different from the problems even just a decade ago. The economy, regulations, and increased competition have all required business owners to step up their game and find new methods to reach the next level.
While the benefits of having a creative workforce are plentiful, managing creative people is akin to herding cats. Just ask anyone who’s been there.
We’ve all attended brainstorming sessions, some that generated useful ideas and some that flopped. The point behind a group session is to gather input from multiple people who can play off one another’s suggestions to come up with new concepts. But how can you make sure your session is successful and a good use of everyone’s time?
The benefits of hiring creative people are widely known. Creative team members are better at innovation and problem solving. Creative people thrive on challenges, and they’re constantly on the lookout for new ways to contribute and make things happen. They’re excited by progress and seeing a vision come to life.