The culture of a company has a direct impact on the creativity of the workforce. Culture is the often nebulous combination of history, core values, vision, and mindset of an organization. A company can’t simply say it values creativity, but it must be reflected in the culture with direct actions. It must be evident in the atmosphere, the level of support, and in relationships.
The atmosphere is a feeling within a company. Organizations must strive for a supportive atmosphere, where team members are aware that their ideas are valued. Everyone must know they won’t be met with resistance—or worse, negative repercussions—for putting forth their suggestions. Creative people need to feel safe before they share their bold ideas. Once safety and trust are established, it fuels further innovation.